Lafakr.com is a community project aiming to unify and organize the charitable actions of non-governmental associations and foundations, companies and individuals in order to help poor people based on fair and effective criteria and standards that guarantee preserving the dignity of the people in need and stopping hustlers from theft.

• La Fakr TV Commercial won the golden award for the best integrated marketing communications by the Annual American University in Cairo Advertising Awards.
• LaFakr.com now has a new look designed to improve usability.